Daniel Baack, PhD


Associate Professor

Dan Baack, PhD, is an expert in advertising, brand management and international marketing. His academic research focuses on how differences in how consumers process information affect promotional activities. This includes investigations of creativity and advertising effectiveness, of advertising’s impact on brand image and of culture’s influence on marketing activity. He has co-led a study-abroad course to India and will co-lead a course to Taiwan, Hong Kong and China this coming winter. His wife is Taiwanese, and an increasing amount of his travel and his international research is focused on East Asia.

Dan Baack, PhD, has been published in 30 peer-reviewed journal publications, including a recent publication in the Journal of International Business Studies. He has been awarded almost 20 research grants, including the prestigious American Academy of Advertising Research Grant—an international grant given to only two research projects every year by the leading academic body for advertising research. Currently, he is finishing the second edition of his textbook, International Marketing, with Sage Publications. Beyond academic success, he is an active consultant and expert witness. He has testified at the state- and federal-level regarding advertising ethics.

Dan Baack has a PhD in marketing and international business from Saint Louis University.