Carol J. Johnson, PhD

Faculty
Program Leadership
Marketing

Assistant Dean and Faculty Director of MBA@Denver


Prior to becoming assistant dean, Carol J. Johnson, PhD, served for a decade as chair of the Department of Marketing, a co-founder of the Intermodal Transportation Institute (now called the Transportation Institute) at the University of Denver, and more recently as faculty director of Executive and Professional MBA programs at the Daniels College of Business.

In these roles, she was responsible for leading the redesign of both the Master of Science in Marketing and the Professional MBA program and for the design of the Master of Science in Intermodal Transportation. Over the course of her career, she has taught more than 150 courses and independent studies, primarily in general business, marketing and supply chain management. Many of her courses have incorporated a major project focused on helping small businesses in Denver. In recognition of her efforts, she has received several teaching awards at the University of Denver and the University of Maryland.

Johnson holds advanced certification from the Online Learning Consortium (formerly Sloan Consortium) and she mentors online higher-education instructors across North America. As a Fulbright Scholar, she served as a Visiting Fulbright Lecturer in Riga and Valmiera, Latvia.

Johnson’s most recent research interest is investigating how adult students learn in an online environment. Her research interests also include customer experience management, case writing, and online/face-to-face learning and assessment. Her work has been published in Marketing Education Review, Journal of Business Logistics, Transportation Journal, Journal of Marketing Channels, Journal of Business & Industrial Marketing, Journal of Marketing Education and International Journal of Physical Distribution & Logistics Management.

Before entering academia, Johnson was the owner of a highly successful chain of retail card and gift shops—a venture that provided practical experience with customer service and developing vendor partnerships.

Education

  • PhD, University of Maryland at College Park
  • MBA, major in Logistics, minor in Finance, University of Maryland at College Park
  • BS, Marketing, Cum Laude, University of Maryland at College Park

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